KANSAS CITY, Dec. 15, 2022 (GLOBE NEWSWIRE) — Kustom Entertainment, Inc., a newly formed subsidiary of Digital Ally Inc. (NASDAQ: DGLY), will provide oversight to current wholly owned subsidiaries TicketSmarter and Kustom 440. Digital Ally, Inc. plans to complete a corporate spin-off of this newly formed division in the first half of 2023 to create a separate publicly traded entity, focused on live event and concert production to accompany TicketSmarter’s ability to offer primary and secondary ticketing options.
Both TicketSmarter and Kustom 440 will combine their management and focus on concerts, entertainment and garnering additional ticketing partnerships in 2023. Their mission will be to create and own events and festivals, and acquire other properties with positive financial results. Digital Ally and TicketSmarter will use their existing sponsorships and sports property partnerships to develop alternative entertainment options for consumers.
“We couldn’t be more excited to integrate Kustom Entertainment and Kustom 440 with a proven company like TicketSmarter to develop, create and execute events,” Digital Ally Inc. CEO Stanton E. Ross said. “We look forward to delivering one-of-a-kind experiences for fans and will be announcing our first major concert festival on December 16.”
TicketSmarter is a primary ticket provider for events and organizations, and can provide resale ticketing to the marketplace, giving fans a safe, trusted platform where they can buy and sell tickets. By combining its management team with Kustom 440 Inc., the new entity will be able to produce and ticket its own events for clients, sponsors and venues that want an alternative partnership in the U.S. and abroad.
“From the moment a fan purchases their tickets to the moment they attend an event, we want TicketSmarter customers to experience the best entertainment has to offer ,” said Jeff Goodman, TicketSmarter CEO. “Our partnership with Kustom 440 will make sure that our produced events are comfortable, safe and seamless.” TicketSmarter has provided over 48 million tickets for purchase to customers over the past 10 years and will soon be announcing other new strategies for customers and its clients.
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