Lenexa, KS, Aug. 05, 2022 (GLOBE NEWSWIRE) — Digital Ally, Inc. (NASDAQ: DGLY) (the “Holding Company”), today announced that its Shield Cleansers #30 IndyCar will feature a special co-branded design with popular band O.A.R. and use the weekend to promote its newest subsidiary, Kustom440 Inc.
The partnership was put together in collaboration with High Rock Vodka and Rahal Letterman Lanigan Racing (RLL) to present a unique livery in the Big Machine Music City Grand Prix on August 7. Digital Ally’s livery in Nashville will feature O.A.R.’ s logo and branding on Christian Lundgaard’s #30 car. Additionally, O.A.R. will perform as part of its United States tour at Ascend Amphitheater in Nashville on Saturday, August 6, the night before the Big Machine Music City Grand Prix.
Kustom 440’s parent company Digital Ally Inc., will be in Nashville for the Music City Grand Prix – cheering on the Shield #30 race car of Rahal Letterman Lanigan Racing. Kustom440 produced its first event, in May in Louisville, KY which featured a concert by Warner Nashville country music artist Randall King the night prior to the Kentucky Derby.
“We are excited to partner with O.A.R. and their tour in the U.S. Kustom 440 began producing concerts earlier this year and we love all things music,” said Stan Ross, CEO of Digital Ally, adding, “Our team will set the new standard for live experiences, and we thank O.A.R., RLL and High Rock for partnering with us in the Music City.”
Kustom 440, a wholly-owned operating company of Digital Ally, is the latest addition to the Holding Company’s growing group of subsidiaries, which are being established as part of DGLY’s previously announced plan to diversify its product and service offerings. Kustom 440 leverages relationships built through various venues and partnerships to market & produce unique, customizable live experiences. Kustom 440 will also utilize existing synergies between the Holding Company’s other subsidiaries, such as its primary and secondary ticketing platform TicketSmarter. Visit TicketSmarter.com for more information or to purchase event tickets.
Read the article on Yahoo! here.